2012’s Hottest Car Colors
It may or may not come as a surprise to you – it wasn’t for the Arnie Bauer team – that the top colors for 2012 were on the neutral side.
According to the 2012 DuPont Automotive Color Popularity Report, the most popular color for new cars was white. Black, silver, gray and red rounded out the list of the top five.
“White especially has been a constant top runner since really 1998,” says Nancy Lockhart, DuPont color marketing manager, told Forbes. “Silver had its reign from 2001 to 2006 as being the leading color and now black has come up as being the leading color in certain segments, especially luxury.”
Trends in technology have had a direct correlation with the color of car paint. The color is synonymous with a modern piece of technology. Apple’s trademark white and black colors have made a huge impact on the automotive industry.
Even interior design trends have influenced automakers. Five percent of the automotive market utilizes the earthy browns and beiges. Green is also making a resurgence.
Silver, white, gray and black vehicles account for 76 percent of the marketplace, but Lockhart believes this could change. Advances in technology are enabling shimmer, pearl and other three-dimensional paint jobs to come into technology. Lockhart is seeing these finishing trends move into brighter colors, like yellow and gold.
How do you choose the color of your car?
Photo Courtesy of Forbes.