Buick Wins EyesOn Design Excellence Award 2 Years in a Row with Avista
Buick recently stunned crowds at the 2016 North American International Auto Show in Detroit when the Avista concept won the EyesOn Design Award for Design Excellence in the Concept Car category. This marks a second consecutive win at the NAIAS for the carmaker, with the Avenir concept winning the EyesOn Design Award in 2015. These awards congratulate the best production and concept vehicles that grace the event’s showroom floors, making this win for the Avista a first of many validations for the Buick design team.
This year’s panel of EyesOn Design judges featured some of the biggest names in car design, including Chris Chapman, Chief Designer and Director for Hyundai Design North America, Dave Marek, Acura Global Creative Director and Jack Telnack, the retired Vice President of Design for Ford Motor Company. These chief judges were backed by an extensive panel of judges and docents that represented the full gamut of North American design innovators, making the Avista’s top recognition that much more meaningful.
When it came down to judging the concept vehicles, Buick’s Avista concept truly stood out by boasting seemingly endless sleek body lines over a powerful 400-horsepower twin-turbocharged V6 engine and a classic rear-wheel drive set-up. These details are reminiscent of both the award-winning Avenir concept and the 2017 LaCrosse, but the Avista still holds its own by displaying what Bryan Nesbitt, the executive director for Buick Global Design, calls, “a labor of love” and “the future essence of Buick design.”
If you’re curious as to what else is featured alongside the Avista’s striking looks and impressive engine specs, the concept revealed 3D-printed door and seat trim, touch-pad door handles, Electronic Precision Shift technology, a peak at the future of Buick’s widescreen IntelliLink technology and exposed carbon fiber and aluminum accents to drive home the design’s fusion of elegance with simplicity. This is a design that conveys motion even when it’s standing still, and the interior’s open concept completes the design’s flowing profile.
Buick describes the Avista as that pivotal balancing point “where beauty and performance intersect,” and the concept revealed at the 2016 NAIAS proves their claim. If you’re interested in learning more about the award-winning Avista concept coupe, you’re welcome to find out all of the current details on Buick’s official site. And although the Avista concept is still a piece of art in the making, those of us here at Arnie Bauer invite you to come in and test drive one of our many Buick models, such as the 2016 Cascada Premium convertible, so that you can learn to harness the power and beauty of Buick in preparation for the Avista’s future arrival.