Buick Targets Luxury Status with Doubled Leases
Last March General Motors Company debuted “Experience Buick”, a 24 month lease program. Since that debut General Motors has seen its lease rate rise dramatically in the last 12 months. This increase has assisted Buick in positioning itself as a luxury brand.
Experience Buick is offered on all models including the new 2013 Buick Encore. The program covers the cost of routine maintenance such as oil changes, tire rotations, OnStar, and Sirius XM radio all included in your monthly car payment.
This program has attracted customers, and shown the benefits of leasing over buying. It also gives customers another reason to take a look at Buick, and customers are responding. Buick’s leasing rate has more than doubled since the program rolled out last year, and sales are up as well making it three consecutive years of retail sales growth.
With this program more focus is being put on the customer. Dealerships have been renovated with service bays ready to handle customer’s needs. Buick’s overall goal is not only to be competitive, but to build a deeper relationship with customers by exceeding expectations. A relationship that they hope will bring customers back time and time again.
In the past, Buick has been considered a mainstream brand. It is clear now that Buick is moving its focus and catering to the luxury market as well. Free maintenance with leases, a host of new upgrades, and luxurious features in their new lineup shows that Buick is focused on expanding to bigger and better things.
Here at Arnie Bauer, we offer great vehicles at great prices. Stop in today and take one for a test drive!