Buicks Aren’t Your Grandparents Car Anymore

Buicks have long been known as the car that was driven by your grandparents. Well, times are a changing.

Last month, Buick announced that it will introduce four new or refreshed models in the United States over the course of the next year.  Today, Buick’s marketing vice president Tony DiSalle shared that the average age of buyers dropped from 64 five years ago to 57.

“There’s a lot of really strong momentum,” he told reporters at an event outside Detroit. “People are seeing the product portfolio. It’s changing their perception of what Buick is in a very good way.”

And the age decrease is expected to continue after Buick places the Encore on the market. Another huge factor that contributed to the drop was the introduction of the Experience Buick 24-month lease program, that provides customers with free maintenance, satellite radio and GM’s OnStar communications in-vehicle safety system.

Interested in learning more about the current lineup of Buicks? Visit the Arnie Bauer team to hear more about the Experience Buick program.

Source: Chicago Tribune

Photo Courtesy of Car and Driver

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