Cadillac Planning for More Crossovers
SUV sales in the United States accounted for more than 41% of the entire industry in the first quarter of 2017, so it’s no small wonder that Cadillac is planning to push into this bull market by expanding their crossover lineup. According to CEO Johan de Nysschen, we can expect four new crossovers by 2022, plus four new sedans. This will have Cadillac put more than $800 million into the U.S. market alone by 2020, and de Nysschen hopes to see global sales easily topple last year’s 308,000 units.
An eye on the future
Very little is known at this moment, but car analysts say we can expect the crossovers to be an XT1 or XT2 that’ll go head-to-head with the BMW X1; an XT3 built on the Alpha architecture, GM’s rear-drive long wheelbase; a second-generation XT5; and an XT7 or XT8, another crossover to combat the German competitor. An XT4 is slated for release later this year, which should offer some more insight into the brand’s overall mission.
For the sedan front, the speculation is much the same. Analysts hope for a CT1 or CT2 in 2021; a CT3 that’ll go up against the Mercedes CLA-Class and potentially replace the ATS; a CT5; and a CT8, a new Omega-based flagship.
Cadillac plans to push efforts hard into China, with little worry about the European markets until 2022.
“By then, we shall have a full, up-to-date portfolio, including right-hand drive,” says Johan de Nysschen, President of Cadillac. “I don’t expect big numbers. Instead, I see Cadillac as a profitable boutique luxury brand in Europe. We are consciously going down different avenues from Audi, BMW and Mercedes.”
Are you excited for more crossovers and sedans from Cadillac? Stay tuned to our blog at Arnie Bauer, your local GMC, Buick and Cadillac dealer, to keep learning the latest news from the industry! To get your hands on the action, stop by and see us the next time you’re in Matteson.