Cadillac Prepares for Fashion Show Inspired by the New XT5
New York in September always has plenty of creative ventures to enjoy, but this year prepare for something a little different: bespoke casual, sophisticated apparel for men and women that was inspired by the new Cadillac XT5, an anticipated successor to the brand’s SRX crossover model. The automaker will continue its emphasis on luxury lifestyle, as well as on the unique qualities of its vehicles, by sponsoring a fashion show by menswear designers from the Public School.
As part of the brand’s iconoclastic “Dare Greatly” campaign, the fashion show will be the first time the world sees the new XT5-themed apparel. Cadillac will also sponsor a VIP shopping event in New York featuring a “capsule collection” of menswear curated by Nick Wooster which will later be available on Gilt.com.
The “Dare Greatly” brand positioning comes as Cadillac broadens its reach to appeal as a lifestyle brand for millennials. “Millennials are much more interested in fashion and design than in the technical aspects of cars,” Uwe Ellinghaus, Cadillac CMO, told Forbes last month. Cadillac hopes to transfer some of that persona to its vehicles as they move toward this fall’s launch of the new CT6 sedan.
Other “Dare Greatly” events are in the works, including an “interactive experience” sponsored by Cadillac this month in Miami with DJ Vanessa James called “VJMedia Mixology”. So far, Johan de Nysschen, President of Cadillac, says “Dare Greatly” is “resonating really strong” with millennials.
Though we’re excited to see what the designers at the Public School came up with, we’ve got our fingers crossed that the event will also provide some glimpses at the XT5 itself. A photographer already caught some full-on undisguised views of the new vehicle when Cadillac was filming commercials in SoHo. Reports say that the new car will provide significantly more interior room than the old version but with essentially the same exterior dimensions. The XT5 is said to be sleeker and more sophisticated in style though – appropriate inspiration for a menswear line.
De Nysschen’s new strategies aren’t just limited to branding and aesthetics: he’s also pushing to overhaul a traditional system in which Cadillac dealers are incentivized to move cars with price discounts rather than protect the brand. He’s looking for GM to allow greater rewards for dealers who invest in things like dealership overhauls. In the end, customers reap the benefits of better, higher-quality vehicles and better, higher-quality dealer environments.
Whether you’re a millennial, a gen-xer, a baby boomer or something in between, Arnie Bauer Cadillac Buick GMC will help you find the Cadillac model perfect for your needs. Stop by anytime for a test drive of any of our new or pre-owned vehicles.