Cadillac Teams Up with Trendy Magazine
The Cadillac brand is teaming up with popular W Magazine this year in order to share a unique behind the scenes Hollywood experience with readers.The new partnership was celebrated this past week with W’s Best Performances Party, which celebrated the magazine’s movie issue.
The star studded Cadillac supported event was hosted by Stepfano Tonchi and Lynn Hirschberg, and was held at the famous Chateau Marmont. “In teaming up with W, Cadillac has the honor of helping to tell the stories of some of the best up-and-coming talent in Hollywood,” said global Cadillac brand and reputation strategist Melody Lee.
Film director Rawson Marshall Thurber and Vampire Diaries star Rick Cosnett partook in the celebration with a video collaboration sharing their personal experiences of what has powered and fueled each of them in their lives. Both got the chance to experience the new 2014 Cadillac ELR luxury coupe, a first of its kind for the brand.
The ELR is a powerful coupe with an advanced propulsion system, and a stunning exterior with LED front and rear lighting. The interior matches the exterior with the Cadillac CUE complete with navigation, and the exclusive Regen on Demand system on top of the extensive standard safety features.
Cadillac has a long history of making luxury vehicles dating back all the way to 1902, and with this new partnership with W Magazine and the addition of luxury vehicles like the new ELR coupe the luxury brand is still on the cutting edge of the luxury class.
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