Happy 50th Birthday Riviera!
It was 50 years ago this month that GM introduced the Buick Riviera to the Paris auto salon. This model was quite the departure from the automaker’s post-war designs and received rave reviews, even from the European crowd. Created as a luxury coupe to complete with the popular Thunderbird, this car became one of the Buick cornerstones.
To celebrate 50 years of this great vehicle, we’ve dug up one of the first TV ads that featured this model. The Riviera is spoken about three minutes into this old-fashioned long TV ad. Enjoy! And remember to visit Arnie Bauer for all of your Buick needs!