Popular Songs Give Cadillac a Boost with Younger Generation
General Motor’s luxury brand Cadillac is getting some free exposure to a younger generation thanks to some current pop songs that praise the brands popular vehicles.
Songs like “Royals” by New Zealand native Lorde, and “White Walls” by hip-hop duo Macklemore and Ryan Lewis have been hitting the airwaves and in effect spreading the word that Cadillac is not only luxurious, but definitely cool. Watch the music video of “Royals”.
With lyrics describing an urban life without money and a desire for more, Lorde sings “We’re driving Cadillacs in our dreams”. Both songs have gained popularity with their catchy lyrics and this is great news for Cadillac who has set a focus on revamping their image. Watch the music video of “White Walls.”
This isn’t the first time music has influenced the Cadillac brand. Back in 1959 Vince Taylor recorded “Brand New Cadillac” which was covered in 1979 by punk rockers The Clash. Everyone from Johnny Cash to Aretha Franklin, to Bruce Springsteen have sung about Cadillac contributing to its renowned status.
Pop fans aren’t the only ones taking notice of the brand. The Cadillac ATS was named the car of the year earlier this year by the North American International Auto Show. The CTS followed suit and was named Motor Trend’s Car of the Year for 2014 and is a finalist for the 2014 car of the year at the Detroit car show.
The average age of a Cadillac buyer is 60, but this could be changing with more and more celebrities and everyday consumers taking interest in the brands array of options. Part of the attraction for consumers is Cadillac focus of incorporating cutting-edge technology from touch screens to perks like a heated steering wheel. With popular music keeping the Cadillac brand current in pop culture the average age statistics could be changing with a younger generation showing interest in the luxury brand.
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Image courtesy of Marcus Yam/ The Seattle Times